About Us

Alternativa trade LTD was established in 2008 and is acting as an importer of liqueurs and beverages to Israel.
The company is a subsidiary of “123 LTD”, established in 2002, a large distribution company with over 1,300 points of sales in Israel, including supermarkets chains, hotels, convenient stores, restaurants, bars etc.

The company concentrates on importing
private labels from three main locations.

1.  Entrada | Destilerías La Huertana –  A refinery located in Spain that manufactures for Alternativa trade LTD its private labels.

2. Caldirola: l’Italia dei Vini – A winery located in Italy

3. Zaros | Φυσικό Μεταλλικό Νερό – A producer and distributer of ZAROS, bottled natural mineral and carbonated water located in Crete, Greece.

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